KEEEP
Stoppested
Pressekit
Keeep is a new Norwegian furniture brand, established in Oslo in 2025 and launching for the first time during Designers Saturday. With a focus on flexibility, sustainability, and longevity. The company was founded by Morten Marius Andersen, who is also the designer behind the first product in the portfolio – the modular sofa Keeep your sofa. Keeep is a family-owned company.
The idea behind Keeep – the new Norwegian furniture brand – was shaped through 18 years of experience in the industry.
I've seen what’s out there – and more importantly, what’s missing. What truly works, and what only looks good on paper.
Through close collaboration with interior architects, suppliers, and clients, one key question emerged:
Can we challenge the way we design furniture today – to make what we produce more flexible and able to stay relevant over time?
We wanted to create furniture that lasts.
Furniture that still feels right after many years – and can adapt as the company grows or its needs evolve.
Furniture that holds its place, even as rooms, functions, and organizations change.
That’s how the idea for Keeep was born.
Keeep your sofa is designed to grow with its user – from a simple ottoman to a large, double-sided configuration.
3D symbols of the sofa are already available for download at keeep.no, ready to use.
